AFAS Live, originally known as Heineken Music Hall, is a prominent concert and event venue located in Amsterdam Zuidoost, which was specifically designed to excel in acoustics. Opened in 2001, the venue was primarily built to host pop concerts for music lovers who appreciate an intimate setting with excellent sound. The main hall, known as the Black Box, has a capacity of 6,000 people and is renowned for its state-of-the-art sound system. This focus on high-quality acoustics has made AFAS Live a favorite among both artists and audiences, ensuring that every performance is a memorable auditory experience.
The venue was renamed AFAS Live in January 2017, following a sponsorship deal with AFAS Software, a Dutch company known for its business software products. AFAS Live is not just a hub for concerts but also a versatile venue that hosts a variety of events including dance performances, festivals, and corporate presentations. Its location near the Amsterdam Bijlmer Arena station makes it easily accessible by public transport, which is a boon for attendees coming from various parts of the Netherlands and beyond. Each year, AFAS Live attracts hundreds of thousands of visitors, drawn by its reputation and the diverse array of performances it hosts.
Attribution: "AFAS Live Voorgevel" by Joris, Wikimedia Commons, licensed under CC BY-SA 4.0. Link to image.
