Heineken® Experience

Heineken® Experience

Discover the charm of Dutch brewing with a visit to the iconic Heineken Experience located in the heart of Amsterdam at the original Heineken brewery. Since its transformation in 1988, the Heineken Experience offers a deep dive into the rich history and brewing magic of one of the world's most famous beers.

Spread across four levels, the venue combines interactive exhibits with historic artifacts to give you a first-hand look at the brewing process, Heineken’s innovative approaches over the years, and the global brand it has become today. The tour isn't just educational—it's also interactive and fun, incorporating tasting sessions where you can learn the art of beer tasting under the guidance of experts.

Looking to elevate your experience? Opt for the Heineken Tour + Rooftop to enjoy not only the comprehensive brewery tour but also a panoramic view of Amsterdam from the rooftop, all while enjoying an extra drink included in your package. Or, combine culture with leisure on the Rock the City Tour, which includes a scenic canal cruise post-tour. For an exclusive peek behind the scenes, the VIP tour offers a personal guide and a tasting session of five different beers.

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