Upside Down Museum Amsterdam

Upside Down Museum Amsterdam

If you think you've seen all that the Netherlands has to offer, The Upside Down Amsterdam invites you to explore Dutch culture from a fresh, exhilarating perspective. Located on Europaboulevard, this venue boasts being the world's largest upside down social media experience, stretching over 1500 square meters. Each of the 25+ rooms and installations offers a vibrant, playful twist on 'The New Dutch', steering clear of the clichéd mills and clogs to celebrate the nation's diversity, inclusivity, and pulsating dance music scene.

More than just an attraction, The Upside Down is a socially conscious enterprise. By supporting Stichting Het Vergeten Kind (The Forgotten Child), it provides underprivileged children the 'Right to Play', emphasizing that joy and play are universal rights. Whether you're a local or a tourist, a visit here promises an unforgettable experience of color, creativity, and culture, transforming a simple outing into a meaningful adventure.

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